Using Social Media to Build the Know-Like-Trust Factor with Katie Lance

When it comes to building your know-like-trust factor, social media is the most efficient way to build trusted relationships but how do you do that effectively and without spamming people? In this conversation Katie Lance, CEO of Katie Lance Consulting shares her biggest dos and don'ts when it comes to social media for real estate.

Katie's tips for building the Know-Like-Trust factor:

  1. Your social media content should be a good balance of personal and business.

  2. Come from a place of service.

  3. It's important that your content comes from you and be in your own voice.

  4. Use social media to both, keep in touch with people and to attract new people.

  5. Consistency is key. A calendar and pillar content posted on a consistent basis will help you stay consistent.

For more information and tips,

Find Katie at

Download her FREE content calendar at

Subscribe to Katie's YouTube channel.

Subscribe to Katie Podcast, The Katie Lance Podcast on your favorite podcast platform.