The Know-Like-Trust Factor as a Competitive Advantage

In our first episode, we talk about the know-trust-like factor, why we believe in it, how we apply it to life and business and why it's the special sauce for real estate.

What does it take to foster the Know-Like-Trust Factor?

  • Be your authentic self. Let people get to know the real you. You do not have to be all things to all people. The right people will gravitate towards you.

  • Be curious and Listen. It's better to be interested than interesting.

  • Show up. Showing up is probably one of the most important things you can do to build trust.

  • Show you care. Treat your clients the same way you treat your friends.

  • Be kind and respectful. You never know what's happening behind the scenes for someone.

Are you interested in being a guest on our show or is there something you'd like us to chat about? Send us an email at