Reinventing Your Brand In A New Market with Sue "Pinky" Benson

Sue "Pinky" Benson is a successful Naples, FL REALTOR, keynote speaker, video influencer in the real estate space, but these are just her creds. Sue is authentic as they come, and the kind of person who exudes know like trust. In this episode, Sue takes us through her journey from Spring Hill to Naples and how she re-built her business by communicating her unique self through video and social media.

Here are a few of our favorite quotes from our chat with Sue,

  1. "You either evolve or you dissolve. You just have to keep going."

  2. "When we see people on camera everyday, we feel like we know them, like we trust them."

  3. "Give them what they want, they information they want and they'll trust you."

  4. "We've evolved from the bus bench to the video."

  5. "I'm grateful to have this human experience with my family."

Make sure to follow Sue on Instagram @PinkyKnowsNaples.