Do What You Love and Love What You Do with Joe Russo

Talk about doing what you love and loving what you do! There is no better example of this than Joe Russo. Joe shares his story about building his maple syrup business. He was in 9th grade when he tapped his first maple tree. Joe takes us through his journey to becoming the largest manufacturer of maple syrup in the world.

Joe won't call this his passion or his calling. To Joe, making maple syrup is simply what he was supposed to do. Joe is engaging, eccentric, smart, incredibly knowledgeable, and we'll say it, passionate about his work.

Take a listen and learn about the process of creating this natural sugar, its effect on the forests, and Joe's journey along the way.

To learn more about Joe and maple syrup, visit